Opensend

Opensend is a Customer Data Intelligence Platform built for ecommerce brands. Powered by an identity graph of more than 200 million U.S. consumers, Opensend helps marketers identify anonymous shoppers, recognize them across sessions and devices, enrich every customer profile with demographic, behavioral, and predictive data, and activate that intelligence across email, SMS, advertising, and other marketing channels. By turning fragmented interactions into rich, complete customer profiles, Opensend helps brands acquire, convert, and retain more customers.

OpenSend helps brands identify high-intent website visitors, while Poplar turns those signals into targeted direct mail. Together, brands can reach shoppers beyond digital channels with timely, behavior-based mail designed to bring them back and drive conversion.