Industry
- Ecommerce & Retail
- Consumer Goods (CPG)
- Healthcare
- Financial Services
- B2B
Category
- Email Marketing
- SMS Marketing
- Customer Data Platform (CDP)
- Marketing Automation
- Analytics & Attribution
Use Cases
- Customer Acquisition
- Customer Retention
- Lifecycle Marketing
- Omnichannel Marketing
- Personalization
Emarsys enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue.
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.