Tie

Most site traffic – including returning shoppers – is anonymous. Tie ID uses a 280M+ consumer identity graph to recognize the visitors who matter and enrich each shopper profile with 200+ demographic and preference Attributes, so retention marketers can send timely, more relevant touchpoints across every channel.

Tie is a Shopper Intelligence Platform that helps ecommerce brands identify, enrich, and score their customers, then activate that intelligence across marketing channels. Our partnership with Share Local Media extends that intelligence into the direct mail channel.

Tie's identity resolution matches anonymous and partial customer records to verified identities, including validated postal mailing addresses. We layer on demographic enrichment and predictive scoring (Tie Predict).

Brands can trigger physical mail sends the same way they already trigger email and SMS. Example use cases include sending a welcome postcard the moment a first-time buyer is identified as high-value, triggering a win-back mailer when our churn model flags a customer as lapsing, suppressing low-propensity segments from a print send to protect margin, and filling in or correcting a mailing address for a customer who only ever supplied an email.

The value we bring to the Share Local Media partnership is precision at the point of send: rather than mailing an entire list, brands mail only the households our identity resolution and predictive scoring show are worth the postage, with timing and personalization driven by real-time behavioral and demographic signals rather than a static list pull.